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Recruiter Resources and Articles

Welcome to your recruiting advice hub. This page contains original articles written specifically for you.

The information found on this page is designed to help you reach potential students via the Internet. If you have any questions or would like to submit your own information, contact info@studentprospector.com.

Higher Education Student Marketing Trends

It is no secret that the Internet has changed life as we once knew it. Today's population is more dependent on the Internet for basic everyday living than anyone ever imagined. . . Colleges and universities have been forced to jump on the Internet revolution bandwagon to aggressively recruit potential students. . .
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Blog Services, Blog Support and Service for Higher Education

Blog was identified as word of the year! A "blog" is an interactive journal available 24 hours a day on the Internet. A person who creates a blog is a "blogger," and updating a blog by writing new posts is called "blogging.". . .
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Design Philosophies for the Web

What are the fundamentals of building a website that is geared towards recruiting students? . . .
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Higher Education Social Networking

Hear that big boom? That's social networking on the Internet. It's huge right now. Everyone has heard of MySpace and Facebook, right? But how about Bebo and MindSay?. . . In higher education, so much time is spent on mailings and campus visits, but the Internet, the most effective form of student marketing these days, is sometimes forgotten. . .
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Higher Education Search Engine Optimization: Education SEO

It is estimated that a #1 position in free search engines generates 10x more traffic than a #10 position. A site can roughly generate a 10% bump in traffic for each position they move up in Google's and Yahoo's rankings. Not total traffic, but the traffic that comes from that keyword on that search engine. Anything not on page 1 of a search results page, generates very little traffic.. . .
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Keyword Development and Keyword Management

The first step in marketing your website is the design of an effective page that highlights what you want to say and offers the information to a user in an easy to use format. The next step is to make the site easy to find. . . .
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