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StudentProspector Tips and Tricks

Noelle Little is the manager of StudentProspector.com. She has been here for a long time and has learned what does and doesn't work, and she would like to share her knowledge with you, so that you can better recruit students with e-mail.

Therefore, here are the Top 12 things Noelle suggests recruiters do to increase interest and admissions through e-mail blasts:

  1. E-mails are not letters. Students don't want to read long prose, so keep the messages as short as possible.
  2. Have a distinct call to action.
  3. Direct the students to a trackable Web page or inquiry form that has something to do with the message. Do not just send them to your home page.
  4. Students aren't interested in hearing about the historical life of your college institution this early in the relationship. Tell them about the program(s) and then end the e-mail.
  5. Spread out ideas into smaller paragraphs with few sentences instead of clumping them into large paragraphs that look imposing in e-mail windows.
  6. Keep it personal. List a contact name so that the student knows for whom to ask when calling or e-mailing.
  7. Students are signing up for recruitment to a particular type of program, not your school specifically, so don't assume in your e-mail message that they are only interested in your university.
         a. For example: Don't start the e-mail off with "Thank you for your interest in our university (or in our MBA program)…"
  8. If there are any limiting requirements for a program, list them in the e-mail. Students want to know what you are expecting.
  9. Include some information about the program, but don't list every detail found in the Course Catalogue.
  10. What makes you different? Students like interesting tidbits that set your programs apart from those offered by similar schools.
  11. E-mails are sent out to relevant student profiles in HTML and text formats, depending on the relevant student's e-mail account.
  12. When students reply to your e-mail, you need to respond to their inquiries quickly and effectively. Students will see right past canned e-mails and be automatically turned off to your program. And if you take too long, they'll simply forget about you.

If you have any questions about how StudentProspector can work for you please contact sales via email or phone at 1-484-766-2950.

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